G3 Creative on brochure design

When G3 Creative undertake a brochure or leaflet design project, the first thing we reach for is not the computer, a camera or a telephone. The first thing we reach for is our thinking cap.

Good graphic design achieves a delicate balance.

The lateral thought that sparks great ideas must be weighed against a rigorous logic to ensure that each project achieves its specific objectives. The energy and passion of youthful imagination must be tempered with the wisdom and experience of older heads.

The artistic impulse to the perfect brochure design or flyer must be moulded to serve the appropriate business purpose.

At G3 Creative we have assembled a team that balances all these elements. Bright young designers work under experienced creative direction. And all that talent is channeled towards achieving the optimum marketing effect for your business.

Whether it’s a tri-fold 6 page 3rd A4, A4 flyer (as shown), a logo design, branding or a full colour brochure design, our objective is clear - creating sales for your business at affordable prices and help you do business, better.

To find out more about graphic design and our services visit us online at g3creative.co.uk or call 01389 875 889 - G3 Creative Solutions graphic design Glasgow, Scotland offering the world professional, effective brochure design at affordable prices!

G3 Creative Solutions, 13 Tiree Place, Glasgow G60 5AU.
mail@g3creative.co.uk / http://www.g3creative.co.uk

G3 Creative Scotland: Packaging design tips

G3 Creative Glasgow, Scotland: The best packaging design tips

http://www.g3creative.co.uk

100 Graphic Design Icons - Computer Arts Magazine

Computer Arts Projects 
OUTSTANDING 100 EDITION

Computer Arts Projects is 100 issues old and, to celebrate, we’re looking at the best graphic design has to offer

We like to think every issue of Computer Arts Projects we produce is special, but, this month, we have more reason than usual to get excited because we’re celebrating our 100th issue.

Obviously we couldn’t let an opportunity like this pass us by, so we’re using our 100th birthday as a chance to take stock and go back to basics with an in-depth look at our favourite thing – brilliant, inspiring and iconic pieces of graphic design. With the help of our contributing writers and experts, we’ve assembled 100 of the greatest moments in graphic design history across five essential areas of design – print, broadcast, packaging, advertising and information – and looked at why they work, how they were put together and why they have inspired us.

Because design is also all about learning new skills, we’ve asked some of the best designers currently working across different fields to share some of their working practices, tips and secrets with you so you can apply some of these ideas to your own work. And, just in case you think we’ve missed out a particular piece of design, our competition gives you a chance to have your own say. Hope you enjoy it!

Dom Hall, Editor


IN THE MAG

PRINT GRAPHICS
magazines, books, albums
From record sleeves to book covers to magazines to the humble travel brochure, design for print covers some high visibility areas. Lawrence Zeegen finds out why

The Face magazine
Music, style and fashion coupled with ground-breaking layouts and typography - it’s no surprise The Face was one of the design world’s best loved magazines

Print design tips
Insider secrets from some of the biggest names in the creative industry

PACKAGING
products, containers, brands
While it may lack the glamour and cool of print, some of the best loved and most iconic pieces of design have been working their magic on supermarket shelves for years

iPod packaging
The box housing Apple’s ubiquitous music player was almost as iconic as the device itself. Sean Ashcroft goes behind the scenes

Packaging tips
Getting packaging right isn’t easy. G3 Creative Solutions, Glasgow knows every trick in the book

BROADCAST
idents, titles, credits
Design for television idents, film titles and movie credits may be a relatively young discipline, but it reaches a massive audience. Mark Penfold tunes in

Channel 4 identity
Twenty-five years after its birth, the Channel 4 logo is still going strong. We talk to the designers who created and developed it

Broadcast tips
The Ronin’s Rob Chiu advises on how to get broadcast design right

ADVERTISING
logos, posters, campaigns
Graphic design’s most overtly commercial arm requires a perfect balance of image and message. Graeme Aymer investigates

Labels: creative Arts magazine Special Edition - Packaging

Computer Arts Projects
Special 100 Edition

100 Graphic design icons worldwide

http://www.computerarts.co.uk/about_us/latest_issue/computer_arts_projects_issue_100

http://www.g3creative.co.uk

G3 Creative re design organics range for Sierra Rica

Scottish based G3 Creative has re-designed the entire Sierra Rica Organics food range for the world market place. The first examples can be found in organic stores and organic food suppliers world-wide.

The Spanish company, Sierra Rica Organics briefed G3 Creative to refresh the core packaging and branding principles, to simplify the customer purchase decision. The strategy has been implemented across the full organic range, as well as the famous Sierra Rica soups.

Building on brand loyalty and trust, G3 Creative re-evaluated the look and feel of the range. Whilst retaining Sierra Ricas key values and personality.

Sierra Rica's organic foods celebrate the best Spanish ingredients: fruits and vegetables nourished by the hot Iberian sun for deep, satisfying flavours. They make you feel good. Sierra Rica makes delicious organic foods in the small hill town of Aracena, located in the heart of the Natural Park, “Sierra de Aracena y Picos de Aroche”, in Andalucia, southern Spain. Alastair Brown quit his job in London to start the business in 2000 with a small team sharing a love of good food and a belief in the principles of organic agriculture.

The founding members include Andrés Barriento (Production), Janet Murray (Sales and Marketing), Inmaculada Rodríguez (Administration), Carlos Tobalina (Production and Technical) – now supported by a team of great food professionals. The original catalyst for creating Sierra Rica was the fine crop of local Chestnuts - still important to the area economically but with gradually declining autumn harvests. Why in decline? Financial returns to the growers have fallen in real terms over the last 20 years, meaning less incentive for the growers to invest the time and money needed to keep the trees in peak condition. And with less husbandry there have been lower harvests – so perpetuating a vicious circle.

By introducing more people to the pleasures of chestnut cuisine, we aim to achieve a virtuous circle: more demand for chestnuts, better prices for the growers and sustained maintenance of the chestnut landscape. Since starting in 2000 with its acclaimed range of organic chestnuts, Sierra Rica has been adding carefully to its foods: 2001: organic Soups, including GAZPACHO – the classic Andalucian refreshing tomato drink. 2003: organic vegetable spreads. 2005: organic Membrillo, the delicious quince paste that goes so well with cheese and cold meats. 2006: The TAPAS range, initially with 5 different vegetable spreads for making your own bite-sized morsels to enjoy with a drink. The IBERÍCO range, initially with the best Single Estate Extra Virgin Olive Oil from Andalucia and a wonderful flavoured organically approved Atlantic Sea Salt. This range will be extended in 2007 to include superb organic table olives.

For more information on Sierra Rica visit:
http://www.sierrarica.com

For more information on G3 Creative visit:
http://www.g3creative.co.uk

Great logo design for business start ups

Professional logo design for start up businesses

Scotland’s fastest growing creative graphic design studio are highly experienced in the graphic design of printed promotional materials and logo design, we design iconic, appealing and recognisable logo’s. We can also produce unique, cutting edge graphic design solutions for both an international and UK based client list

If you wish to increase sales G3 Creative can help make your marketing message visually stimulating

G3 Creative offer special design packages for new start companies

So what makes a logo good...

here are some of the basic elements G3 Creative use to create a successful logo:

Simple

Good logos are simple. They incorporate just one typeface (two MAX) and/or mark. This simplicity makes a quick statement about your company without unnecessary fluff.

Scalable

Logos should be able to scale down small enough to fit on a business card as well as large enough to fit on a billboard. Be sure your graphic designer gives you vector images of your logo so it will scale without becoming illegible.

Versatile

A logo should look good in both black and white and color. Logos are often used in black and white advertising where color is not available. When color is used, it should look good in both spot color and four color.

Appropriate

Logos should use fonts and colors that appeal to their demographics. A woman’s spa should not use huge clunky lettering and a men’s basketball team wouldn’t use a soft, scripty font. Your audience can often influence your color choices; generally, men prefer blue while women prefer red.

Different

The best way to stand out from your competition is to be different. Don’t emulate a competitor’s logo. Not only can it be illegal, you’ll stand a greater chance of getting noticed if you’re different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colors and fonts.

Memorable

The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does. By doing this it will become recognizable over time. Think Target Stores and Nike and you instinctively see a red bullseye and a swoosh. See? That’s what it’s all about.


Visit:
http://www.g3creative.co.uk

and find out how good graphic design can help your business.

G3 Creative, Advertising and graphic design in Glasgow, Scotland.
T. 01389 875 889 mail@g3creative.co.uk

Scotland's design studio G3 Creative are featured in Computer Arts

Creative brochure and packaging design in Scotland (Glasgow)
Date: 2007-08-24

You may be interested to know that the Glasgow graphic design company, G3 Creative are featured in this months Computer Arts Projects issue 100 (Available NOW at WH Smiths)

Computer Arts Projects is 100 issues old and, to celebrate, we’re looking at the best graphic design has to offer

We like to think every issue of Computer Arts Projects we produce is special, but, this month, we have more reason than usual to get excited because we’re celebrating our 100th issue.

Obviously we couldn’t let an opportunity like this pass us by, so we’re using our 100th birthday as a chance to take stock and go back to basics with an in-depth look at our favourite thing – brilliant, inspiring and iconic pieces of graphic design. With the help of our contributing writers and experts, we’ve assembled 100 of the greatest moments in graphic design history across five essential areas of design – print, broadcast, packaging, advertising and information – and looked at why they work, how they were put together and why they have inspired us.

Because design is also all about learning new skills, we’ve asked some of the best designers currently working across different fields to share some of their working practices, tips and secrets with you so you can apply some of these ideas to your own work. And, just in case you think we’ve missed out a particular piece of design, our competition gives you a chance to have your own say. Hope you enjoy it!

Dom Hall, Editor


IN THE MAG

PACKAGING
products, containers, brands
While it may lack the glamour and cool of print, some of the best loved and most iconic pieces of design have been working their magic on supermarket shelves for years

iPod packaging
The box housing Apple’s ubiquitous music player was almost as iconic as the device itself. Sean Ashcroft goes behind the scenes

Packaging tips by Scotland's design guru's G3 Creative ( www.g3creative.co.uk )
Getting packaging right isn’t easy. The Scottish design studio, G3 Creative Solutions knows every trick in the book


PRINT GRAPHICS
magazines, books, albums
From record sleeves to book covers to magazines to the humble travel brochure, design for print covers some high visibility areas. Lawrence Zeegen finds out why

The Face magazine
Music, style and fashion coupled with ground-breaking layouts and typography - it’s no surprise The Face was one of the design world’s best loved magazines

Print design tips
Insider secrets from some of the biggest names in the creative industry


BROADCAST
idents, titles, credits
Design for television idents, film titles and movie credits may be a relatively young discipline, but it reaches a massive audience. Mark Penfold tunes in

Channel 4 identity
Twenty-five years after its birth, the Channel 4 logo is still going strong. We talk to the designers who created and developed it

Broadcast tips
The Ronin’s Rob Chiu advises on how to get broadcast design right

Computer Arts magazine feature G3 Creative, Scotland

Computer Arts Projects is 100 issues old and, to celebrate, we’re looking at the best graphic design has to offer

We like to think every issue of Computer Arts Projects we produce is special, but, this month, we have more reason than usual to get excited because we’re celebrating our 100th issue.

Obviously we couldn’t let an opportunity like this pass us by, so we’re using our 100th birthday as a chance to take stock and go back to basics with an in-depth look at our favourite thing – brilliant, inspiring and iconic pieces of graphic design. With the help of our contributing writers and experts, we’ve assembled 100 of the greatest moments in graphic design history across five essential areas of design – print, broadcast, packaging, advertising and information – and looked at why they work, how they were put together and why they have inspired us.

Because design is also all about learning new skills, we’ve asked some of the best designers currently working across different fields to share some of their working practices, tips and secrets with you so you can apply some of these ideas to your own work. And, just in case you think we’ve missed out a particular piece of design, our competition gives you a chance to have your own say. Hope you enjoy it!

Dom Hall, Editor


IN THE MAG

PRINT GRAPHICS
magazines, books, albums
From record sleeves to book covers to magazines to the humble travel brochure, design for print covers some high visibility areas. Lawrence Zeegen finds out why

The Face magazine
Music, style and fashion coupled with ground-breaking layouts and typography - it’s no surprise The Face was one of the design world’s best loved magazines

Print design tips
Insider secrets from some of the biggest names in the creative industry


PACKAGING
products, containers, brands
While it may lack the glamour and cool of print, some of the best loved and most iconic pieces of design have been working their magic on supermarket shelves for years

iPod packaging
The box housing Apple’s ubiquitous music player was almost as iconic as the device itself. Sean Ashcroft goes behind the scenes

Packaging tips
Getting packaging right isn’t easy. G3 Creative Solutions, Glasgow knows every trick in the book http://www.g3creative.co.uk


BROADCAST
idents, titles, credits
Design for television idents, film titles and movie credits may be a relatively young discipline, but it reaches a massive audience. Mark Penfold tunes in

Channel 4 identity
Twenty-five years after its birth, the Channel 4 logo is still going strong. We talk to the designers who created and developed it

Broadcast tips
The Ronin’s Rob Chiu advises on how to get broadcast design right


ADVERTISING
logos, posters, campaigns
Graphic design’s most overtly commercial arm requires a perfect balance of image and message. Graeme Aymer investigates