Thursday, August 17, 2006
Marketing your business in the UK
PROMOTING YOUR BUSINESS IN THE PRESS
"It's not just what you say that stirs people.
It's the way that you say it."
Bill Bernbach
When advertising guru Bill Bernbach wrote these words half a century
ago, advertising, it seems, was a straightforward business. The truth
is, it still is.
Advertising is simply how you inform your market about your product,
and persuade people to buy yours instead of your competitors'. But, as
with so many things, just because it's simple doesn't mean it's easy to
do well.
Good advertising has to be fresh, original and imaginative if it is to
stand out in a crowded market place and attract attention. It has to
convey the essence of the product and display it in a language - both
written and visual - that the market understands and finds appealing.
But most importantly of all, it must say something that is worth
hearing.
G3 Creative Solutions have a vast experience of creating and producing
innovative, eye-catching and effective advertising, from small one-off
ads within Scotland to nationwide campaigns. Our advertising team have
a wide experience across all media, including press and print, outdoor
advertising, TV and radio.
Although we have particular expertise in the UK for tourism, we have
worked for clients in a variety of sectors, such as property, food
producers, charities, fashion accessories manufacturers, local
enterprise companies and many more.
Do you have a brand or new initiative that requires a new direction
and energy?
We can hit the ground running and we'll help you grow your business. If
you are looking for an aggressive, forward-thinking advertising agency
and graphic design company to drive your business forward, then you
should choose G3 Creative Solutions. We develop a strategic partnership
with all our clients to create solutions you might not expect from a small
Scottish advertising agency and graphic design company based in
Glasgow.
PROMOTING YOUR BUSINESS ON THE INTERNET
All too often, websites are cluttered with huge, pointless graphics or
unnecessary, whizz-bang Flash interfaces that some of the online
population can't even use. The key is to know the market - whether
you're creating a site for entertainment purposes or selling pipes and
slippers online - and address it in a language and environment it
understands.
You must also optimize your website using keywords, but what you
thought was the best key words were actually the most competitive
keywords. In this case, no matter how great your website, you would
never get ahead of the competition - It's vital to RESEARCH your
keywords.
G3 Creative Solutions is a leading Scottish web design company
providing professional custom web design and internet marketing
strategy for businesses throughout the world.
Our websites should give you an indication of G3 Creative Solutions'
approach to web design. Whether you want to sell online, raise
awareness, distribute information, generate responses or simply make
people smile, the principles are the same. A site should look good, of
course, but even more importantly it should work properly and quickly,
be easily found, be able to navigate intuitively, and updating it
should be a straightforward matter.
Check out some of the sites the G3 Creative Solutions team have built,
and see how we practise what we preach.
Below are just a few examples:
www.dm-accommodation.com
Duffy & McGovern Accommodation Services.
www.justoutstanding.co.uk
A Green Tourism promotional vehicle for Scotland's National Parks. Very
content-rich.
www.highlightsofscotland.com
A practical touring guide featuring eight self-drive itineraries around
the scenic and historic heartlands of Scotland.
www.metacor.co.uk
External Corrosion Management Ltd (Metacor).
www.nationalwallacemonument.com
Official website for The National Wallace Monument - a world-famous
landmark, in a stunning location.
www.oldtownjail.com
Official website for Stirling Old Town Jail - an intriguing attraction
for visitors to Stirling.
www.robroyvisitorcentre.com
Official website for Rob Roy & The Trossachs Visitor Centre - the best
place to start exploring Rob Roy's territory!
www.visitscottishheartlands.com
One of the most comprehensive tourist board sites around.
If you'd like to see our portfolio, find out more about us, or just
discuss how G3 Creative Solutions can help you address your design and
advertising needs, visit: www.g3creative.co.uk or email us at:
mail@g3creative.co.uk or call 01389 875 889.
"It's not just what you say that stirs people.
It's the way that you say it."
Bill Bernbach
When advertising guru Bill Bernbach wrote these words half a century
ago, advertising, it seems, was a straightforward business. The truth
is, it still is.
Advertising is simply how you inform your market about your product,
and persuade people to buy yours instead of your competitors'. But, as
with so many things, just because it's simple doesn't mean it's easy to
do well.
Good advertising has to be fresh, original and imaginative if it is to
stand out in a crowded market place and attract attention. It has to
convey the essence of the product and display it in a language - both
written and visual - that the market understands and finds appealing.
But most importantly of all, it must say something that is worth
hearing.
G3 Creative Solutions have a vast experience of creating and producing
innovative, eye-catching and effective advertising, from small one-off
ads within Scotland to nationwide campaigns. Our advertising team have
a wide experience across all media, including press and print, outdoor
advertising, TV and radio.
Although we have particular expertise in the UK for tourism, we have
worked for clients in a variety of sectors, such as property, food
producers, charities, fashion accessories manufacturers, local
enterprise companies and many more.
Do you have a brand or new initiative that requires a new direction
and energy?
We can hit the ground running and we'll help you grow your business. If
you are looking for an aggressive, forward-thinking advertising agency
and graphic design company to drive your business forward, then you
should choose G3 Creative Solutions. We develop a strategic partnership
with all our clients to create solutions you might not expect from a small
Scottish advertising agency and graphic design company based in
Glasgow.
PROMOTING YOUR BUSINESS ON THE INTERNET
All too often, websites are cluttered with huge, pointless graphics or
unnecessary, whizz-bang Flash interfaces that some of the online
population can't even use. The key is to know the market - whether
you're creating a site for entertainment purposes or selling pipes and
slippers online - and address it in a language and environment it
understands.
You must also optimize your website using keywords, but what you
thought was the best key words were actually the most competitive
keywords. In this case, no matter how great your website, you would
never get ahead of the competition - It's vital to RESEARCH your
keywords.
G3 Creative Solutions is a leading Scottish web design company
providing professional custom web design and internet marketing
strategy for businesses throughout the world.
Our websites should give you an indication of G3 Creative Solutions'
approach to web design. Whether you want to sell online, raise
awareness, distribute information, generate responses or simply make
people smile, the principles are the same. A site should look good, of
course, but even more importantly it should work properly and quickly,
be easily found, be able to navigate intuitively, and updating it
should be a straightforward matter.
Check out some of the sites the G3 Creative Solutions team have built,
and see how we practise what we preach.
Below are just a few examples:
www.dm-accommodation.com
Duffy & McGovern Accommodation Services.
www.justoutstanding.co.uk
A Green Tourism promotional vehicle for Scotland's National Parks. Very
content-rich.
www.highlightsofscotland.com
A practical touring guide featuring eight self-drive itineraries around
the scenic and historic heartlands of Scotland.
www.metacor.co.uk
External Corrosion Management Ltd (Metacor).
www.nationalwallacemonument.com
Official website for The National Wallace Monument - a world-famous
landmark, in a stunning location.
www.oldtownjail.com
Official website for Stirling Old Town Jail - an intriguing attraction
for visitors to Stirling.
www.robroyvisitorcentre.com
Official website for Rob Roy & The Trossachs Visitor Centre - the best
place to start exploring Rob Roy's territory!
www.visitscottishheartlands.com
One of the most comprehensive tourist board sites around.
If you'd like to see our portfolio, find out more about us, or just
discuss how G3 Creative Solutions can help you address your design and
advertising needs, visit: www.g3creative.co.uk or email us at:
mail@g3creative.co.uk or call 01389 875 889.
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