G3 Creative re design organics range for Sierra Rica

Scottish based G3 Creative has re-designed the entire Sierra Rica Organics food range for the world market place. The first examples can be found in organic stores and organic food suppliers world-wide.

The Spanish company, Sierra Rica Organics briefed G3 Creative to refresh the core packaging and branding principles, to simplify the customer purchase decision. The strategy has been implemented across the full organic range, as well as the famous Sierra Rica soups.

Building on brand loyalty and trust, G3 Creative re-evaluated the look and feel of the range. Whilst retaining Sierra Ricas key values and personality.

Sierra Rica's organic foods celebrate the best Spanish ingredients: fruits and vegetables nourished by the hot Iberian sun for deep, satisfying flavours. They make you feel good. Sierra Rica makes delicious organic foods in the small hill town of Aracena, located in the heart of the Natural Park, “Sierra de Aracena y Picos de Aroche”, in Andalucia, southern Spain. Alastair Brown quit his job in London to start the business in 2000 with a small team sharing a love of good food and a belief in the principles of organic agriculture.

The founding members include Andrés Barriento (Production), Janet Murray (Sales and Marketing), Inmaculada Rodríguez (Administration), Carlos Tobalina (Production and Technical) – now supported by a team of great food professionals. The original catalyst for creating Sierra Rica was the fine crop of local Chestnuts - still important to the area economically but with gradually declining autumn harvests. Why in decline? Financial returns to the growers have fallen in real terms over the last 20 years, meaning less incentive for the growers to invest the time and money needed to keep the trees in peak condition. And with less husbandry there have been lower harvests – so perpetuating a vicious circle.

By introducing more people to the pleasures of chestnut cuisine, we aim to achieve a virtuous circle: more demand for chestnuts, better prices for the growers and sustained maintenance of the chestnut landscape. Since starting in 2000 with its acclaimed range of organic chestnuts, Sierra Rica has been adding carefully to its foods: 2001: organic Soups, including GAZPACHO – the classic Andalucian refreshing tomato drink. 2003: organic vegetable spreads. 2005: organic Membrillo, the delicious quince paste that goes so well with cheese and cold meats. 2006: The TAPAS range, initially with 5 different vegetable spreads for making your own bite-sized morsels to enjoy with a drink. The IBERÍCO range, initially with the best Single Estate Extra Virgin Olive Oil from Andalucia and a wonderful flavoured organically approved Atlantic Sea Salt. This range will be extended in 2007 to include superb organic table olives.

For more information on Sierra Rica visit:
http://www.sierrarica.com

For more information on G3 Creative visit:
http://www.g3creative.co.uk

Great logo design for business start ups

Professional logo design for start up businesses

Scotland’s fastest growing creative graphic design studio are highly experienced in the graphic design of printed promotional materials and logo design, we design iconic, appealing and recognisable logo’s. We can also produce unique, cutting edge graphic design solutions for both an international and UK based client list

If you wish to increase sales G3 Creative can help make your marketing message visually stimulating

G3 Creative offer special design packages for new start companies

So what makes a logo good...

here are some of the basic elements G3 Creative use to create a successful logo:

Simple

Good logos are simple. They incorporate just one typeface (two MAX) and/or mark. This simplicity makes a quick statement about your company without unnecessary fluff.

Scalable

Logos should be able to scale down small enough to fit on a business card as well as large enough to fit on a billboard. Be sure your graphic designer gives you vector images of your logo so it will scale without becoming illegible.

Versatile

A logo should look good in both black and white and color. Logos are often used in black and white advertising where color is not available. When color is used, it should look good in both spot color and four color.

Appropriate

Logos should use fonts and colors that appeal to their demographics. A woman’s spa should not use huge clunky lettering and a men’s basketball team wouldn’t use a soft, scripty font. Your audience can often influence your color choices; generally, men prefer blue while women prefer red.

Different

The best way to stand out from your competition is to be different. Don’t emulate a competitor’s logo. Not only can it be illegal, you’ll stand a greater chance of getting noticed if you’re different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colors and fonts.

Memorable

The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does. By doing this it will become recognizable over time. Think Target Stores and Nike and you instinctively see a red bullseye and a swoosh. See? That’s what it’s all about.


Visit:
http://www.g3creative.co.uk

and find out how good graphic design can help your business.

G3 Creative, Advertising and graphic design in Glasgow, Scotland.
T. 01389 875 889 mail@g3creative.co.uk